Selvage™ is a Toronto-based skincare concept, consciously developed for all types of skin and every type of customer. Inclusion, acceptance, and appreciation are at the core of the brand’s formula, identity, and language, from art direction to copywriting. Our strategy for the brand delivery was to develop a humanistic design that spoke to the company’s mission, vision, and values of equity and body-positivity.
Brand Identity — Packaging Design — Brand Strategy — Art Direction — Web Design