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2020
Brand Identity, Art Direction, UX/UI, Strategy, Packaging
2020 / 19
Brand Identity, Art Direction, Website Design
2020 / 19
Website Design
2019
Brand Identity, Brand Voice, Packaging, UX/UI, Photography
2019
Brand Identity, Strategy
2019
Brand Identity, Strategy
2019
Brand Identity
2018
Brand Identity, Strategy, Website Design, Campaign Development
2018
Brand Identity, Strategy, Naming
2018
Brand Identity, Packaging Design, Strategy, Layout
2018
Brand Identity

PMI Worldwide

PMI Worldwide needed to rebrand from the legacy company, Pacific Market International. Along with the name change, PMI looked to modernize, energize, and emphasize the brand without losing the strong heritage of the company. In short, PMI wanted a more fun and a less "corporate" feel, which more accurately reflected the company’s values. We reimagined the brand and brought more "pop and play" by simplifying the logotype and bringing an energetic approach to the brand’s outside elements, such a color palette and geometric patterns.

Brand Identity