PMI Worldwide needed to rebrand from the legacy company, Pacific Market International. Along with the name change, PMI looked to modernize, energize, and emphasize the brand without losing the strong heritage of the company. In short, PMI wanted a more fun and a less "corporate" feel, which more accurately reflected the company’s values. We reimagined the brand and brought more "pop and play" by simplifying the logotype and bringing an energetic approach to the brand’s outside elements, such a color palette and geometric patterns.