Integrated (Integrated Investment Partners, LLC) is a venture fund partnering with value-aligned companies and entrepreneurs that are transforming the health and well-being of our communities around the globe. The brand formation centered on the connection between humanity, nature, and the spirit of renewal.
The concept of "transformational therapies" was visually explored in subtle gradients that could be seen "breathing," pulsing, moving, and evolving in digital space. When static, these elements mimicked organic scenes or could be found "reaching out" to connect with other brand assets or copy.
The intention was to develop a brand that didn't feel like a traditional investment firm. And for a good reason: Integrated isn't a conventional VC. Financial growth isn't a primary driver -- values are. Our brand strategy centered on helping express the company's goal of bringing uncommon, under-funded, and revolutionary therapies to market.